UNIVERSAL
AUTO
BROKERS

About
Story
Mission
Team
Locations
About Universal Auto Brokers

About Universal
Auto Brokers

Revolutionizing how auto dealerships are started and operated across the United States since 2020.

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Our Story

Universal Auto Brokers was founded in 2020 with a single mission: to make starting and running an auto dealership accessible to anyone with the passion and drive to succeed in the industry.

It all began when our founder, Alexandra Richards, experienced the frustration of trying to expand her small dealership across state lines. The complicated and often conflicting requirements, endless paperwork, and lack of support made what should have been an exciting business expansion into a bureaucratic nightmare.

Alexandra knew there had to be a better way. Drawing on her experience in both the automotive industry and operations management, she assembled a team of experts in technology, compliance, and dealer operations to create the first comprehensive platform for dealership creation and management.

What started as a small operation in Atlanta quickly grew as dealers across the country discovered how much easier it was to launch and scale their businesses with Universal Auto Brokers at their side.

Universal Auto Brokers Office
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Dealerships Launched

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States Covered

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Client Satisfaction

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Founded

Our Mission

We believe that entrepreneurship in the automotive industry should be accessible to all passionate individuals, not just large corporations with extensive resources.

Our mission is to democratize the auto dealer industry by providing the tools, knowledge, and support needed for independent dealers to thrive in a competitive market.

By 2026, we aim to have helped launch 2,000 successful dealerships nationwide, creating over 10,000 jobs in the automotive sector and enabling a new generation of automotive entrepreneurs.

Accessibility

Making dealership ownership accessible to passionate entrepreneurs regardless of background or resources.

Innovation

Continuously improving our platform with cutting-edge technology to streamline the dealer experience.

Excellence

Maintaining the highest standards in our software, support, and dealer resources.

Community

Building a supportive network of dealers who can learn from and grow with each other.

Our Leadership Team

Nicole Murray

Nicole Murray

CEO & Founder

Formerly head of operations at TrueCar, Nicole founded Universal Auto Brokers with a vision to streamline the dealership licensing process nationwide.

Trey Murray

Trey Murray

CTO

Trey brings 15+ years of experience building scalable platforms for the automotive industry, previously leading technology at CarGurus.

Tatyana Reynolds

Tatyana Reynolds

Head of Dealer Success

With a background in dealer relations at AutoNation, Sophia ensures our dealers have everything they need to launch and grow their businesses.

Anthony Murray

Anthony Murray

Lead Platform Architect

James specializes in creating intuitive dealer software systems and previously developed inventory management solutions for major dealership groups.

Our Locations

Atlanta (HQ)

Atlanta (HQ)

3344 Peachtree Road NE, Suite 2000, Atlanta, GA 30326

Miami

Miami

801 Brickell Avenue, Suite 900, Miami, FL 33131

Los Angeles

Los Angeles

10880 Wilshire Blvd, Suite 1101, Los Angeles, CA 90024

Ready to Join the Universal Auto Brokers Family?

Whether you're looking to start your own dealership or find your perfect vehicle, we're here to help you every step of the way.